about blogging

The purpose of the blog post is to make Culver’s online presence stronger so that we might attract more visitors and residents to our town. More visitors and residents will help support our community schools and our local businesses!

We plan to improve our online presence in several ways, including our new blog. We do that through good blog content, which helps with “search engine optimization” or SEO. SEO is how we make sure our blog can be found by search engines (like google) when people type in random key words.

Writing good content that includes keywords for SEO is the overall purpose of your blog post.

things to consider

  • Catchy Title: include a keyword if possible

  • Create headings with keywords for each new paragraph

  • Shoot for 500 words, though as few as 500 or as much as 1500 is okay

  • Use keywords or synonyms for keywords throughout

  • Include 3-5 photos

  • Include relevant links to other websites, articles, or previous blog posts

  • Don’t copy and paste from other sources

KEYWORDS: As you write, consider the keywords someone might search to find your blog post. Those are your keywords. Consider the bigger picture as well: what might someone search to help them FIND CULVER? Consider those golden keywords!

The list of keywords that follows is a starting point and should not be considered all-inclusive. When it makes sense, use these keywords in your blog content.

NORTHERN INDIANA, CULVER, LAKE MAXINKUCKEE, LAKE MAX, THINGS TO DO, MARSHALL COUNTY, PLYMOUTH, ARGOS, ROCHESTER, BEACH, PUBLIC ACCESS, FREE ACTIVITIES, FAMILY-FRIENDLY, KIDS, BEST SMALL TOWN, DOWNTOWN, SHOP SMALL, SOUTH BEND, NOTRE DAME, CULVER ACADEMIES, CULVER ACADEMY, OUTDOOR RECREATION, TRAILS, BIKING, LAKE FRONT, INDIANA, STAYCATION, WEEKEND GETAWAY, FREE EVENTS, PLACES TO VISIT, NEAR CHICAGO, NEAR INDY, SHOP LOCAL

CHECK OUT THE FOLLOWING GRAPHICS FOR MORE GUIDANCE.

blueprints-for-perfect-blog-posts-infographic.jpg
 
SEO-Techniques-For-Blog-Posts.jpg

Detail 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Detail 4

Sed a ligula quis sapien lacinia egestas. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.